Posts Tagged ‘Data’

27
Sep
Consumer Insights, telling stories beyond the numbers
  • Almudena Bonet
  • 600 Views
  • 0 Comment
  • Big Data . Business Insights . Consumer Insights . Data . Data Science . datos . Marketing .

“A lot of times, people don't know what they want until you show it to them.” Steve Jobs had clear from the dawn of his career what it meant to find a good insight. On the other hand, on the side of the rest of the mortals, ordinary women and men have had to settle for finding clues that allow them to understand the perceptions and motivations that condition the behaviour of the rest of their fellow human beings, thus trying to extract the maximum performance of their economic activities. Conspecifics with the suit of clients, consumers, visitors, patients, users, students ... There are many nouns to define the relationship that is generated with people in different areas. What they…

11
Apr
The acceleration of the insurance sector in Big Data
  • Alfredo Martínez
  • 1926 Views
  • 0 Comment
  • Analítica Avanzada . Big Data . Blog Synergic . Data . Data Science . datos . Insurance . Sector Asegurador . Sector Seguros . Insurance .

Of all the applications of Big Data, insurance companies demand to exploit the value of their data to enhance their relationship with their customer, from the acquisition to loyalty. In the insurance sector, there are few moments of interaction with the customer thereby few occasions to obtain information from them. Therefore, offering a personalized and agile service has become crucial. For this, data is fundamental as a raw material for the business intelligence, which far from being a complementary tool, as is seen in other sectors, is an asset to be exploited in a highly competitive and customer-focused sector. Today practically all companies in the sector are hiring experts to drive the digital transformation process, many of them lacking clear…

11
Jan
The Deep Learning Hype
  • Alfonso Ibañez
  • 1757 Views
  • 2 Comments
  • Algoritmos . Big Data . Computación . Data . Data Science . Data Scientists . Deep Learning . Deep Learning Hype . Fiebre Deep Learning . IA . Inteligencia Artificial . Machine Learning . Neural Networks . Redes Neuronales .

In the era of Big Data a day does not pass by without us reading some news about Artificial Intelligence, Machine Learning or Deep Learning, never knowing what they refer to. The "experts" of the sector mix and exchange the terms with all naturalness, and only contribute to their hype. The simple fact of mentioning them catches the attention of investors and convinces them that these techniques have an almost magical power. Machine Learning is a scientific discipline coming from Artificial Intelligence, that studies how systems can be programmed to learn and improve with experience without human intervention. To address this problem, new paradigms emerge daily that allow the discovery of knowledge based on specific data deriving from solid statistical…

27
Apr
CARTO LOCATIONS SUMMIT
  • Synergic Partners
  • 1540 Views
  • 0 Comment
  • Carto . Carto Locations Summit . Data . Data Geolocalization . Data visualization . innovación . Partners . Strategic Alliances . Tech Partner . Technology Solutions .

Synergic Partners participates in the event organized by its Strategic Visualization Partner CARTO. On April 26th and 27th, CARTO Locations took place in Madrid, an event with a central focus on innovation and technological solutions based on the visualization and geolocalization of data. More than 300 people were present at the event where Mikel Coira, Solutions Development Manager of Synergic Partners, spoke about the challenge of communicating two very different parts in the development of a project; the client and the technical team, pointing out as a more effective solution the use of various forms of visualization. As a concrete case, he presented the project developed for Sierra Nevada, in which the use of maps was of great value in extracting…

26
Apr
Internet of Things: In my fridge?
  • Pedro de Gregorio
  • 3982 Views
  • 0 Comment
  • Big Data . Data . Data Analytcics . internet of things . IoT .

The Internet of Things is a concept that is often tied to a vision of the future, mid- and long-term horizons, reflections on what can be achieved and an infinity of possibilities that can open up in a moment that never quite seems to arrive. There are many high expectations attached to this concept, leading, inevitably, to skepticism on the part of those who do not see the returns that they had in mind or, worse yet, of those who were never excited about it and gave up with a simple “Why would I want the internet in my fridge?”. When a concept or a paradigm such as the Internet of Things appears on the scene, it is difficult to…

22
Sep
SYNERGIC PARTNERS TO BE CITY PARTNER AT THE 5TH EDITION OF BIG DATA WEEK IN SPAIN
  • Synergic Partners
  • 1736 Views
  • 0 Comment
  • Barcelona . Big Data . Big Data Consulting . Big Data Week . Business . Carme Artigas . Columbia University . Company . Data . Data Analytics . Data Science . Data visualization . digital transformation . Events . Madrid . Meet Up . Rene Baston . Roger Magoulas . Sharon Sputz . Spain . Sponsor . Synergic Partners . Talent .

Synergic Partners will hold the 5th edition of Big Data Week in Spain, specifically as a City Partner in both Madrid and Barcelona. The event will take place the week of October 24-30, simultaneously with other cities including London, Chicago, Jakarta, Ho Chi Minh, etc. Big Data Week is a global platform for the most unique and important events for interconnected communities whose objective is to reveal and promote Big Data and new mass data analysis techniques as well as the study of its impact on social, political, commercial and technological levels. The initiative was started in 2011 by Stewart Townsend and, ever since then, for one week experts from various fields come together and cover the main sectors of…

17
Sep
Warnings about normalizing data
  • Santiago Morante
  • 4052 Views
  • 13 Comments
  • Algorithms . Algoritmos . Analítica Avanzada . Big Data . Blog Synergic . Data . Data Normalization . Data Science . datos . Machine Learning . Normalización de Datos .

For many machine learning algorithms, normalizing the data of analysis is a must. A supervised example would be neural networks. It is known that normalizing the input data to the networks improve the results. If you don't believe me it's ok (no offense taken), but you may prefer to believe Yann Le Cunn (Director of AI Research in Facebook and founding father of convolutional networks) by checking section 4.3 of this paper. You can catch up the idea with the first sentence of the section: Convergence [of backprop] is usually faster if the average of each input variable over the training set is close to zero. Among other things, one reason is that when the neural network tries to correct…

14
Jul
(Español) Data Science Spain (DSS) Meetup: La visión de datos desde la Universidad de Columbia en NY
  • Synergic Partners
  • 1588 Views
  • 0 Comment
  • Big Data Consulting . Business . Columbia University . Data . Data Science . Events . Madrid . Meet Up . Spain . Talent .

Sorry, this entry is only available in European Spanish.

14
Jun
DATA SCIENCE MEETUP FOCUSING ON BIOMEDICINE, JUNE 14, MEDIA-LAB PRADO
  • Synergic Partners
  • 1543 Views
  • 0 Comment
  • aplicaciones . Big Data . biomedicina . Data . Data Science . Data Science Spain . meetup . Synergic Partners .

CAN LIVES BE SAVED WITH DATA SCIENCE? Traditionally, data and clinical experience have been the only source of information for the diagnosis of illnesses. Today, there are many other types of information, DICOM images, DNA and MEG microarrays, etc., that allow for an improved diagnosis and prognosis for many illnesses. On June 14, Santiago González, Doctor in Advanced Computation for Sciences and Engineering with the UPM in Madrid and Technical Lead at Synergic Partners, spoke about how data science can be applied to medicine at a meetup of the Data Science Spain community. During the speech entitled “Can Lives Be Saved with Data Science?,” Santiago González explained how the use of different analytical techniques and visualization can help to efficiently…

10
Jun
SYNERGIC PARTNERS PARTICIPATES IN THE 18TH INTERNATIONAL LOGISTICS AND MATERIAL HANDLING EXHIBITION (SIL 2016)
  • Synergic Partners
  • 1204 Views
  • 0 Comment
  • Barcelona . Big Data . Big Data Consulting . Business . Data . Events . innovación . Innovation . Partner . Spain . Synergic Partners . Talent . Value of Data .

On June 8, Carla Martínez represented Synergic Partners in the Automobile Session of SIL 2016, organized by ANFAC, offering her strategic vision on the use of big data in logistics for the automotive sector. Alongside Oracle, DSV and Sigfox, they offered information on and debated the importance of new technologies for logistics and competitive development. Elements such as big data, optimization in the stock industry, products, distribution from a digital point of view and the improvement of processes through digital consulting were the main points of the session, among others. Also participating were Antonio Lorenzo, journalist at El Economista, Arcadio Martínez, Market Intelligence Manager at DSV, Joan Carles Agusti i Mas, Principal Sales Consultant at Oracle, Rebecca Crowey, Sales Director…

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