Posts Tagged ‘Marketing’

Social Listening, meet your client in Real Time
  • Almudena Bonet
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  • Consumer Insights . Data Analytics . Escucha Activa . Marketing . Marketing Analytics . Social Listening .

Spain is one of the countries with the highest penetration of smartphones in the European Union, 87% of the population has at least one device. Spaniards spent almost 5.5 hours a day online, of which 100 minutes in Social Networks. All over the globe, more than 46K posts are produced on Instagram per minute. Google places the videos to learn new things as one of the most popular categories during the past year on YouTube. The current context in which we live make us prone to share opinions, hobbies, passions, criticisms ... Whether face to face or through the platforms that have also digitized the way in which we communicate. Among the huge amount of information that is recorded daily…

Consumer Insights, telling stories beyond the numbers
  • Almudena Bonet
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  • Big Data . Business Insights . Consumer Insights . Data . Data Science . datos . Marketing .

“A lot of times, people don't know what they want until you show it to them.” Steve Jobs had clear from the dawn of his career what it meant to find a good insight. On the other hand, on the side of the rest of the mortals, ordinary women and men have had to settle for finding clues that allow them to understand the perceptions and motivations that condition the behaviour of the rest of their fellow human beings, thus trying to extract the maximum performance of their economic activities. Conspecifics with the suit of clients, consumers, visitors, patients, users, students ... There are many nouns to define the relationship that is generated with people in different areas. What they…

Synergic Partners to Hold Workshop at the CEOE on “Big Data and Marketing: New Business Opportunities”
  • Synergic Partners
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  • Big Data . Events . Madrid . Marketing . Networking . Workshop .

The phenomenon of big data is revolutionizing business models for various sectors while at the same time radically changing the process of decision-making. Big data now not only influences company technology directors, but marketing directors must also be able to understand and work with big data, which offers a new world of opportunities, allowing them to better understand their target, measure their actions, optimize marketing campaigns and even analyze customer experience in real time. In order to explain this shift in paradigm, Synergic Partners is holding a workshop on October 8 with the goal of demonstrating the changes being generated by big data in the marketing sector by defining business and decision-making strategies as well as the new business opportunities…

Synergic Partners to hold Big Data and Marketing Workshop
  • Synergic Partners
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  • Big Data . Marketing . Workshop .

Big Data is transforming not only business models but also the way in which we make business-related decisions. Marketing directors now have a new world of opportunities at their fingertips thanks to Big Data, which allows them to measure the success of their actions more accurately, introduce new customer segmentations based on behavior, optimize marketing campaigns and better analyze customer experience. In order to address this shift in paradigm, Synergic Partners will hold a workshop with the objective of explaining how Big Data is transforming the marketing sector as well as discussing some of the new business opportunities that it is generating. Carme Artigas, founding partner at Synergic Partners, will lead the session, introducing big data on a strategic level,…

  • Carme Artigas
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  • Big Data . CIO . CMO . IT . Marketing .

Let’s just admit it. This year’s predictions say that IT budgets are going to decrease while marketing budgets will increase. Unrelated to the crisis. As a consequence, the role of the CIO and their influence will be reduced and that of the CMO will grow. In some large corporations, we are seeing a growing trend of moving business intelligence departments from the IT area to be included in the scope of marketing. The marketing and commercial intelligence departments are recruiting Big Data experts instead of corporate IT departments. The reason for this is that CMOs have realized very quickly that the management of internal data complemented by Big Data is the key to knowing their clients better, defining new and…

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