Posts Tagged ‘Marketing’

16
Sep
Synergic Partners to Hold Workshop at the CEOE on “Big Data and Marketing: New Business Opportunities”
  • Synergic Partners
  • 4220 Views
  • 0 Comment
  • Big Data . Events . Madrid . Marketing . Networking . Workshop .

The phenomenon of big data is revolutionizing business models for various sectors while at the same time radically changing the process of decision-making. Big data now not only influences company technology directors, but marketing directors must also be able to understand and work with big data, which offers a new world of opportunities, allowing them to better understand their target, measure their actions, optimize marketing campaigns and even analyze customer experience in real time. In order to explain this shift in paradigm, Synergic Partners is holding a workshop on October 8 with the goal of demonstrating the changes being generated by big data in the marketing sector by defining business and decision-making strategies as well as the new business opportunities…

23
Jun
Synergic Partners to hold Big Data and Marketing Workshop
  • Synergic Partners
  • 2815 Views
  • 0 Comment
  • Big Data . Marketing . Workshop .

Big Data is transforming not only business models but also the way in which we make business-related decisions. Marketing directors now have a new world of opportunities at their fingertips thanks to Big Data, which allows them to measure the success of their actions more accurately, introduce new customer segmentations based on behavior, optimize marketing campaigns and better analyze customer experience. In order to address this shift in paradigm, Synergic Partners will hold a workshop with the objective of explaining how Big Data is transforming the marketing sector as well as discussing some of the new business opportunities that it is generating. Carme Artigas, founding partner at Synergic Partners, will lead the session, introducing big data on a strategic level,…

13
Feb
CIO vs CMO: “THE BATTLE FOR BIG DATA”
  • Carme Artigas
  • 11325 Views
  • 1 Comment
  • Big Data . CIO . CMO . IT . Marketing .

Let’s just admit it. This year’s predictions say that IT budgets are going to decrease while marketing budgets will increase. Unrelated to the crisis. As a consequence, the role of the CIO and their influence will be reduced and that of the CMO will grow. In some large corporations, we are seeing a growing trend of moving business intelligence departments from the IT area to be included in the scope of marketing. The marketing and commercial intelligence departments are recruiting Big Data experts instead of corporate IT departments. The reason for this is that CMOs have realized very quickly that the management of internal data complemented by Big Data is the key to knowing their clients better, defining new and…

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