Synergic Partners, part of the Telefonica Group, has presented an analytical study, within the framework of the FreestyleSki and Snowboard World Championship in Sierra Nevada, on the possibilities of Big Data for the improvement of the ski experience at Sierra Nevada.
The project, led by Synergic Partners, allows for the study of the behavior of the ski resort users – the skiers’ profiles, lift ticket buying patterns, age, nationality, frequency of use of the lifts and the length of time spent at the ski station, among other variables – with the objective of offering them a better experience and personalized suggestions, as well as improving the efficiency of the ski resort’s operations.
“Just by studying the data from the last few months, we can already predict the behavior of the users, and this allows us to be able to make personalized recommendations that will greatly improve the user experience, yet another example showing how Big Data analysis is a key element in maximizing the results of any type of business,” stated Carme Artigas, Co-Founder of Synergic Partners.
In addition to the study based on Big Data, Telefonica and Synergic Partners also presented a new characteristic for users based on their experience level and the identification of use patterns of different lifts at the ski station, allowing for a deeper knowledge of the users’ profiles and their use of the slopes at Sierra Nevada with the objective of making personalized recommendations tailored to the needs of each individual skier.
Other new ideas were also presented that Sierra Nevada could incorporate into their services, such as seeing the use in real time of the slopes, seeing the waiting line for the various lifts, and generating personalized recommendations for each of the users based on their individual profiles.
“With this initiative, Sierra Nevada is positioning itself as the first ski resort to adopt Big Data to improve the experience of its skiers,” assured Artigas.