Archive for ‘Big Data’ Category

Consumer Insights, telling stories beyond the numbers
  • Almudena Bonet
  • 0 Comment
  • Big Data . Business Insights . Consumer Insights . Data . Data Science . datos . Marketing .

“A lot of times, people don't know what they want until you show it to them.” Steve Jobs had clear from the dawn of his career what it meant to find a good insight. On the other hand, on the side of the rest of the mortals, ordinary women and men have had to settle for finding clues that allow them to understand the perceptions and motivations that condition the behaviour of the rest of their fellow human beings, thus trying to extract the maximum performance of their economic activities. Conspecifics with the suit of clients, consumers, visitors, patients, users, students ... There are many nouns to define the relationship that is generated with people in different areas. What they…

Chief Data Officer: What can he do for your company?
  • Antonio Pita
  • 0 Comment
  • Big Data . CDO . Chief Data Officer . Data Science . datos . Estrategia . Nuevos roles . Transformación digital .

Data economy, Big Data, Machine Learning, Artificial Intelligence or Internet of Things are some of the topics that are increasingly featured on the steering committee. But not only these words appears in the top management, but also new figures. This is the case of the Chief Data Officer, a newly created profile in many companies. The Chief Data Officer (CDO) is responsible for the data of a company at the highest level, both from a technological and business point of view, including security. It is who helps managing the data as a corporate asset; among its functions include the strategy for data exploitation and data governance; that is, defining security policies in the management and storage of data, privacy policies,…

With the aim of promoting the analytical talent of Spain, Synergic Partners and Telefónica organize the third edition of the Data Science Awards Spain
  • Synergic Partners
  • 0 Comment
  • Analytical Talent . Awards . Big Data . Concurso . Contest . Data Analytics . Data Science . Data Science Awards . Disruption . Events . Google . Google Cloud . Premios Big Data . Spain . Synergic Partners . Talent . Talento . Talento Analítico . Telefónica .

· Candidates can register in three categories: Best Data Scientist in Spain, Best Business Initiative in Big Data and Best Journalistic Data Work. · Participants in the category of Best Data Analyst will face challenges such as an Alzheimer's prediction or an image recognition to 'find Wally'. The third call of the Data Science Awards Spain 2018 has been opened, the contest which aims to recognize Big Data professionals and the best business and data journalism initiatives in this field, thus promoting the analytical talent in Spain. In the current contest, there are three categories to register to: best Data Scientist, best Big Data Business Initiative and best Journalistic Data Work, with open registration from today until the 15th of…

Repsol, Bankia and Merck: the use of Big Data is an unstoppable reality
  • Victoria Elosua
  • 0 Comment
  • Bankia . Big Data . El País Retina . Estrategia . Merck . Nuevas tecnologías . Organización Data Driven . Repsol . Retos . STEM . Talento . Transformación digital . WiDS . WiDS Madrid . Women in Data Science .

Education, integration of new technologies and attraction of talent are some of the keys and challenges highlighted by women directives of Repsol, Bankia and Merck to adapt their organizations to the digital transformation. Belén Ruiz, Project Manager Data Management & Analytics at Repsol; Diana Díaz, Director of Analytical Systems and Big Data at Bankia; and Paz Alvarado, Director of Digital Development and Innovation at Grupo Merck, were in charge of materializing the Big Data maturity point were companies are in diverse sectors such as industry, banking and pharmaceuticals. During the debate, in addition to sharing their personal experience, three main topics were discussed: the importance of data in business and the use of new technologies, how the business strategy adapts…

The trend of Big Data: How does it affect the Telecommunications sector?
  • Álvaro Alegría
  • 0 Comment
  • Big Data . innovación . Sector Telco . Telecomunicaciones . Transformación digital .

Although for the general public Big Data is still a new concept, in the business world Big Data has long ceased to be a novelty. In fact, many companies have already started to collect the first results derived from the decision-making based purely on data. As in any other technological disruption, there are certain sectors that are always within the "early adopters" such as banking and telecommunications. This is due to the fact that they are sectors with great competition, in which no actor can afford to be outdated and with a large financial muscle, which allows them to invest heavily in technology. In the case of Big Data, in addition to these same reasons, the banking and telecommunications sector…

Big Data: future challenges
  • Synergic Partners
  • Big Data & Business . Data Analytics . Data Science . digital transformation . Estrategia Empresarial . Innovation .

The path to success is not something simple, it always requires a level of work and effort to achieve it. Big Data technologies, presenting a great potential both for the present and in the future, are in constant transformation and expansion. The evolution of Big data and the level of adoption of these technologies by companies (depending on their level of maturity Big Data), makes us meet with different challenges in the medium term. To avoid limitations in this regard we must study some points that may imply a challenge in the future. Shortage of Big data experts Interestingly, one of the biggest difficulties that those companies that already develop Big Data initiatives is to find professionals with enoughtraining and…

Data in traditional companies vs. digital natives
  • Synergic Partners
  • 0 Comment
  • Arquitectura Big Data . Big Data . Data Science . Data Warehouse . datos . Procesamiento de Datos .

Once the process of how to obtain value from data is understood, it is worth asking whether if the process varies if we are talking about a traditional company, for example a large telco or a bank, or if we are talking about a start-up based on the new digital economy as is the case of companies such as Uber, Cabify, Airbnb or Netflix among other. Data in a traditional company In a traditional company, especially in large companies, the heart of data processing has always been the data warehouse. In the following diagram we can see an overview of a typical data warehouse (DWH).     Absolutely all the information stored and processed in a DWH is structured information…

Towards the Fourth Industrial Revolution
  • Carlos Lorenzo
  • 0 Comment
  • Big Data . Digitalización . Eficiencia operativa . Fabricación Aditiva . Industria 4.0 . Inteligencia Artificial . IoT . Realidad Aumentada . Revolución Industrial . Transformación digital .

The customization of mass production is the catalyst for change that, among other things, originates industry 4.0 Lot has passed since the steam engine changed the course of our civilization history with the mechanization of production in the First Industrial Revolution. Scientific advances at the end of the 19th century allowed the Second Industrial Revolution with the discovery of electricity that would be the basis for mass production, followed by a Third Industrial Revolution in the 20th century thanks to the power of information technology and electronics in the automation of production processes. Today, a Fourth Industrial Revolution is brewing, product of the merge of a series of exponential technologies such as Big Data, Artificial Intelligence, the Internet of Things…

From Sensorization to Industry 4.0
  • Maria Muñoz
  • 0 Comment
  • Advanced Analytics . Analítica Avanzada . Big Data . Industria 4.0 . IoT . Sector Industrial . Sensorización . Transformación digital .

The industrial sector is currently immersed in a process of change that makes evident the need to evolve its business model towards a less traditional business model. In recent years, digital technologies have appeared that can help the industry adapt to market demands. The incorporation of these technologies in industrial processes becomes key to remain relevant within the sector. Thanks to the integration of these technologies, focused on IoT and the analysis and collection of information on the own instrumentation of the machines, the industrial sector will be enriched with the appearance of a huge amount of information not contemplated nor analyzed to date. This analysis will significantly increase the knowledge that companies have on their own processes and their environment,…

Lawyer, you’re late for Big Data
  • Álvaro Alegría
  • 0 Comment
  • Abogacía . Abogado . Big Data . Data Science . Sector Jurídico . Transformación digital .

A law firm, it's a company. This statement, which seems obvious, is not really true as many law firms and individual lawyers are reluctant to understand their firms as companies and consequently, do not apply the business trends that are applied in the other sectors. A very clear example is the use of social networks. In this sense, we can observe that while in most sectors of activity the use of social networks is widespread, in the legal sector this is not the case and even more, there are those who still discuss the convenience, necessity or benefits of a lawyer being present in the virtual environment. In case it sounds exaggerated, here is a significant fact. A ranking of…

Featured customer