Blog

06
Dec
TOP 5: The 5 most read posts of Synergic Partners
  • Synergic Partners
  • 81 Views
  • 0 Comment
  • CDO . Chief Data Officer . Consumer Insights . Data Science . Deep Learning . Inteligencia Artificial . LUCA . Machine Learning . Synergic Partners . Telefónica .

Today we have an important announcement to give you, as you know Synergic Partners has been integrated in LUCA, the data unit of Telefónica, and in order to continue offering the best content we have decided to add both blogs and continue our publications in the LUCA blog, this being our last post. We want to make a final publication remembering the 5 most read posts of Synergic but we would also like to thank you for the interest you have always shown in these topics that we are so passionate about. (And many thanks also to our collaborators!) In no specific order, the first post that we share is one that it was well received as it explained, in…

25
Oct
Social Listening, meet your client in Real Time
  • Almudena Bonet
  • 573 Views
  • 0 Comment
  • Consumer Insights . Data Analytics . Escucha Activa . Marketing . Marketing Analytics . Social Listening .

Spain is one of the countries with the highest penetration of smartphones in the European Union, 87% of the population has at least one device. Spaniards spent almost 5.5 hours a day online, of which 100 minutes in Social Networks. All over the globe, more than 46K posts are produced on Instagram per minute. Google places the videos to learn new things as one of the most popular categories during the past year on YouTube. The current context in which we live make us prone to share opinions, hobbies, passions, criticisms ... Whether face to face or through the platforms that have also digitized the way in which we communicate. Among the huge amount of information that is recorded daily…

17
Oct
What is Blockchain and a Smart Contract?
  • Diego Martín
  • 576 Views
  • 0 Comment
  • Aplicaciones Descentralizadas . Blockchain . Contratos Inteligentes . Dapp . Smart Contracts . tecnología .

Blockchain is the new technology for the treatment of data that everyone speaks about, but what is blockchain? Blockchain is a chain of blocks in which we have stored information, and where to connect the blocks, we use a hash (the hash is an output of a fixed size, which normally works through a text string and gives the same result with the same input, in ethereum is generated with the function KECCAK-256) that we generate and that allows us to connect them to each other. In this way if someone wanted to maliciously modify a block, they should modify the entire text string from that point, with a computational cost so high that prevents any attack. Therefore blockchain serves…

04
Oct
Deep Learning from the basis
  • Pablo Navarro
  • 683 Views
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  • Artificial Intelligence . Deep Learning . Inteligencia Artificial . Machine Learning . Neural Networks . Perceptrones . Redes Neuronales .

As mentioned in the previous article “Deep Learning, only for professional pilots”: there is no point in buying a Ferrari with a year´s license. However, we want to evoke in favor of Deep Learning and we thought it's important to start somewhere. We want to start with a purely informative article, for those to whom Deep Learning sounds like a science fiction or a horror movie. We do not pretend you end up using neural network models on a daily basis, we are just interested that you have the base to be able to make the leap into the world of Deep Learning. Starting from the basics, it is convenient to ask ourselves the question: What is Deep Learning? The…

27
Sep
Consumer Insights, telling stories beyond the numbers
  • Almudena Bonet
  • 909 Views
  • 0 Comment
  • Big Data . Business Insights . Consumer Insights . Data . Data Science . datos . Marketing .

“A lot of times, people don't know what they want until you show it to them.” Steve Jobs had clear from the dawn of his career what it meant to find a good insight. On the other hand, on the side of the rest of the mortals, ordinary women and men have had to settle for finding clues that allow them to understand the perceptions and motivations that condition the behaviour of the rest of their fellow human beings, thus trying to extract the maximum performance of their economic activities. Conspecifics with the suit of clients, consumers, visitors, patients, users, students ... There are many nouns to define the relationship that is generated with people in different areas. What they…

13
Sep
Deep Learning, only for professional pilots
  • Antonio Pita
  • 3590 Views
  • 0 Comment
  • Antonio Pita . Deep Learning . Professional Skills . Redes Neuronales .

Let’s start with a simple question ; if knowing how to cook does not make you a chef, nor knowing how to drive makes you a pilot, then, do you think that working with data is enough for someone to become a Data Scientist? Deep Learning is the latest fashion buzzword in Data Science, driven by the proliferation of libraries (Tensorflow, Caffe, Keras, H2O, ...) that put these powerful algorithms at our fingertips to train Deep Learning models. We can understand Deep Learning with the following analogy to avoid falling into the black hole of illusion that these models represent: Deep Learning is elegant and powerful like a Ferrari. But what happens when we leave a Ferrari to a 17-year-old…

07
Sep
Don’t give up on Human Intelligence while adopting the Artificial one
  • Álvaro Alegría
  • 3628 Views
  • 0 Comment
  • AI . Artificial Intelligence . Big Data . Data Science . Inteligencia Artificial . Inteligencia Humana .

Artificial intelligence is here to stay, that's for sure. Just look at the pink (and not that pink) pages of any newspaper or take a quick look at Linkedin's feed to see that the "IA" is the last cry in the business world. And the truth is that there are plenty of reasons for this. The capabilities offered by this new technology allow not only to overcome barriers that were previously insurmountable for traditional systems, but also to unlock fields that were previously reserved for science fiction films. However, this rage for artificial intelligence has revealed a fact that is, to say the least, surprising: When it comes to making decisions, companies seem to rely more on machines than on…

29
Aug
Semi-Supervised Learning… the great unknown
  • Alfonso Ibañez
  • 3709 Views
  • 0 Comment
  • Algoritmos Semisupervisados . Big Data . Machine Learning .

In recent years much progress has been made in solving complex problems thanks to Artificial Intelligence algorithms. These algorithms need a large volume of information to discover and learn, continuously, hidden patterns in the data. However, this is not the way the human mind learns. A person does not require millions of data and multiple iterations to solve a particular problem, since all they need are some examples to solve it. In this context, techniques such as semi-supervised learning or semi-supervised learning are playing an important role nowadays. Within Machine Learning techniques, we can find several well-differentiated approaches (see Figure 1). The supervised algorithms deal with labeled data sets and their objective is to construct predictive models, either classification (estimating…

24
Jul
Data scientists: Profiles behind Big Data
  • Synergic Partners
  • 4151 Views
  • 0 Comment
  • Big Data . Blog . CDO . Data Science . Data Scientist . Entrevista . Perfiles Big Data .

Antonio Pita, Director of Operations and Solutions at Synergic Partners, was recently interviewed by Decideo, a digital newspaper that gathers all the news about business intelligence, Big Data & Analytics. Antonio tackles three main questions: Why is not Big Data exclusive to large companies? What are the main profiles that are needed in the world of data? And what future holds for the profession of the data scientist?   Why is not the treatment of information exclusive to large companies? Talking about  big companies, the world of big data has been maturing by sectors. Antonio Pita points out that now they are taking a lot of pace, especially industrial companies, "this is due to all sensors and the Internet of…

28
Jun
High impact technologies: artificial intelligence in our daily life
  • Carlos Lorenzo
  • 4491 Views
  • 0 Comment
  • Big Data . Inteligencia Artificial . Machine Learning . Synergic Partners .

Artificial intelligence is no longer science fiction, although it is far from the robots we see in Hollywood movies. Currently, large companies have joined the challenge of integrating, in one way or another, artificial intelligence within their own business models. The purposes are vary widely: from improving the customer experience; through bots Like Siri (Apple), Cortana (Windows), Alexa (Amazon) or Aura (Telefonica), but also to improve processes and optimize resources, such as detecting anomalies in machines or a logistics chain, detecting fraud, etc. Actually, we talk about the application of Machine Learning techniques for these purposes, although it is easier to recognize it by its generalization "Artificial Intelligence", or we could include it within the term "Machine Intelligence". Many of…

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