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Digital Marketing @ Synergic Partners | Follow me on Twitter (@VictoriaEM25)

Repsol, Bankia and Merck: the use of Big Data is an unstoppable reality
  • Victoria Elosua
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  • Bankia . Big Data . El País Retina . Estrategia . Merck . Nuevas tecnologías . Organización Data Driven . Repsol . Retos . STEM . Talento . Transformación digital . WiDS . WiDS Madrid . Women in Data Science .

Education, integration of new technologies and attraction of talent are some of the keys and challenges highlighted by women directives of Repsol, Bankia and Merck to adapt their organizations to the digital transformation. Belén Ruiz, Project Manager Data Management & Analytics at Repsol; Diana Díaz, Director of Analytical Systems and Big Data at Bankia; and Paz Alvarado, Director of Digital Development and Innovation at Grupo Merck, were in charge of materializing the Big Data maturity point were companies are in diverse sectors such as industry, banking and pharmaceuticals. During the debate, in addition to sharing their personal experience, three main topics were discussed: the importance of data in business and the use of new technologies, how the business strategy adapts…

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