Author Archive

Senior Business Consultant @Synergic Partners | Follow me on Twitter (@AlmudenaBonet)

25
Oct
Social Listening, meet your client in Real Time
  • Almudena Bonet
  • 264 Views
  • 0 Comment
  • Consumer Insights . Data Analytics . Escucha Activa . Marketing . Marketing Analytics . Social Listening .

Spain is one of the countries with the highest penetration of smartphones in the European Union, 87% of the population has at least one device. Spaniards spent almost 5.5 hours a day online, of which 100 minutes in Social Networks. All over the globe, more than 46K posts are produced on Instagram per minute. Google places the videos to learn new things as one of the most popular categories during the past year on YouTube. The current context in which we live make us prone to share opinions, hobbies, passions, criticisms ... Whether face to face or through the platforms that have also digitized the way in which we communicate. Among the huge amount of information that is recorded daily…

27
Sep
Consumer Insights, telling stories beyond the numbers
  • Almudena Bonet
  • 600 Views
  • 0 Comment
  • Big Data . Business Insights . Consumer Insights . Data . Data Science . datos . Marketing .

“A lot of times, people don't know what they want until you show it to them.” Steve Jobs had clear from the dawn of his career what it meant to find a good insight. On the other hand, on the side of the rest of the mortals, ordinary women and men have had to settle for finding clues that allow them to understand the perceptions and motivations that condition the behaviour of the rest of their fellow human beings, thus trying to extract the maximum performance of their economic activities. Conspecifics with the suit of clients, consumers, visitors, patients, users, students ... There are many nouns to define the relationship that is generated with people in different areas. What they…

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