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Global Head of Insurance @Synergic Partners | Follow me on Twitter (@AlfredoMrd)

The acceleration of the insurance sector in Big Data
  • Alfredo Martínez
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  • Analítica Avanzada . Big Data . Blog Synergic . Data . Data Science . datos . Insurance . Sector Asegurador . Sector Seguros . Insurance .

Of all the applications of Big Data, insurance companies demand to exploit the value of their data to enhance their relationship with their customer, from the acquisition to loyalty. In the insurance sector, there are few moments of interaction with the customer thereby few occasions to obtain information from them. Therefore, offering a personalized and agile service has become crucial. For this, data is fundamental as a raw material for the business intelligence, which far from being a complementary tool, as is seen in other sectors, is an asset to be exploited in a highly competitive and customer-focused sector. Today practically all companies in the sector are hiring experts to drive the digital transformation process, many of them lacking clear…

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