Archive for September, 2018

Consumer Insights, telling stories beyond the numbers
  • Almudena Bonet
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  • Big Data . Business Insights . Consumer Insights . Data . Data Science . datos . Marketing .

“A lot of times, people don't know what they want until you show it to them.” Steve Jobs had clear from the dawn of his career what it meant to find a good insight. On the other hand, on the side of the rest of the mortals, ordinary women and men have had to settle for finding clues that allow them to understand the perceptions and motivations that condition the behaviour of the rest of their fellow human beings, thus trying to extract the maximum performance of their economic activities. Conspecifics with the suit of clients, consumers, visitors, patients, users, students ... There are many nouns to define the relationship that is generated with people in different areas. What they…

Deep Learning, only for professional pilots
  • Antonio Pita
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  • Antonio Pita . Deep Learning . Professional Skills . Redes Neuronales .

Let’s start with a simple question ; if knowing how to cook does not make you a chef, nor knowing how to drive makes you a pilot, then, do you think that working with data is enough for someone to become a Data Scientist? Deep Learning is the latest fashion buzzword in Data Science, driven by the proliferation of libraries (Tensorflow, Caffe, Keras, H2O, ...) that put these powerful algorithms at our fingertips to train Deep Learning models. We can understand Deep Learning with the following analogy to avoid falling into the black hole of illusion that these models represent: Deep Learning is elegant and powerful like a Ferrari. But what happens when we leave a Ferrari to a 17-year-old…

LUCA Innovation Day: AI, science without fiction
  • Synergic Partners
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  • Ciencia . Evento . Ficción . Inteligencia Artificial . LUCA . Telefónica .

The LUCA Innovation Day Event, previously known as Big Data Innovation Day, takes place this year the 4th of October in Madrid. In recent months we have witnessed an explosion of information about the use of Artificial Intelligence for multiple purposes. We see this technology in the recommendation engines of online sales websites, in virtual assistants, but also actively helping to make industrial processes much more effective. Also, we see a clear gap between how we imagined the future years ago and how we are actually living right now. It is precisely this that inspires the largest annual event of LUCA, the Telefónica data unit. "Science without fiction" is the name of the event that will take place on the…

Don’t give up on Human Intelligence while adopting the Artificial one
  • Álvaro Alegría
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  • AI . Artificial Intelligence . Big Data . Data Science . Inteligencia Artificial . Inteligencia Humana .

Artificial intelligence is here to stay, that's for sure. Just look at the pink (and not that pink) pages of any newspaper or take a quick look at Linkedin's feed to see that the "IA" is the last cry in the business world. And the truth is that there are plenty of reasons for this. The capabilities offered by this new technology allow not only to overcome barriers that were previously insurmountable for traditional systems, but also to unlock fields that were previously reserved for science fiction films. However, this rage for artificial intelligence has revealed a fact that is, to say the least, surprising: When it comes to making decisions, companies seem to rely more on machines than on…

Students from the Columbia University of New York do their internship in Artificial Intelligence with Synergic Partners
  • Synergic Partners
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  • AI . Artificial Intelligence . Big Data . Columbia University . Data Science . DSI Columbia . Inteligencia Artificial . Internship . Synergic Partners .

Synergic Partners is the only non-US company that maintains an association agreement with Columbia University of New York. Among other things, the agreement between Synergic Partners and the American university allows an exchange of talent and know-how, as well as working on some projects together. In this sense, year after year two students are selected to participate in real projects of the Spanish firm. This summer, the two interns have been working on two projects in parallel; one oriented to the text analysis for the legal department of a large company and another dedicated to collaborating in an emergency prediction project for the Emergency and Security Coordinating Center of the Canary Islands, also known as 112 Canary Islands. Here is…

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