Archive for 2018

TOP 5: The 5 most read posts of Synergic Partners
  • Synergic Partners
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  • CDO . Chief Data Officer . Consumer Insights . Data Science . Deep Learning . Inteligencia Artificial . LUCA . Machine Learning . Synergic Partners . Telefónica .

Today we have an important announcement to give you, as you know Synergic Partners has been integrated in LUCA, the data unit of Telefónica, and in order to continue offering the best content we have decided to add both blogs and continue our publications in the LUCA blog, this being our last post. We want to make a final publication remembering the 5 most read posts of Synergic but we would also like to thank you for the interest you have always shown in these topics that we are so passionate about. (And many thanks also to our collaborators!) In no specific order, the first post that we share is one that it was well received as it explained, in…


Repsol, a study to predict early Alzheimer's disease and Fundación Civio for a report on the use of contraceptives, are the winners in the category of best business initiative, best data scientist and best journalistic work respectively. Last Thursday, November 22nd, the awards ceremony for the 3rd edition of the Data Science Awards Spain was held, organised by Telefónica through LUCA, the company's data unit, which has also sponsored them together with Google Cloud. The contest is the initiative of Synergic Partners, the company acquired by the group in 2015, to highlight the work of Spanish scientists, companies and journalists who are best applying data science in their work. Among the more than 360 projects presented, 60% more than in…

Social Listening, meet your client in Real Time
  • Almudena Bonet
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  • Consumer Insights . Data Analytics . Escucha Activa . Marketing . Marketing Analytics . Social Listening .

Spain is one of the countries with the highest penetration of smartphones in the European Union, 87% of the population has at least one device. Spaniards spent almost 5.5 hours a day online, of which 100 minutes in Social Networks. All over the globe, more than 46K posts are produced on Instagram per minute. Google places the videos to learn new things as one of the most popular categories during the past year on YouTube. The current context in which we live make us prone to share opinions, hobbies, passions, criticisms ... Whether face to face or through the platforms that have also digitized the way in which we communicate. Among the huge amount of information that is recorded daily…

What is Blockchain and a Smart Contract?
  • Diego Martín
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  • Aplicaciones Descentralizadas . Blockchain . Contratos Inteligentes . Dapp . Smart Contracts . tecnología .

Blockchain is the new technology for the treatment of data that everyone speaks about, but what is blockchain? Blockchain is a chain of blocks in which we have stored information, and where to connect the blocks, we use a hash (the hash is an output of a fixed size, which normally works through a text string and gives the same result with the same input, in ethereum is generated with the function KECCAK-256) that we generate and that allows us to connect them to each other. In this way if someone wanted to maliciously modify a block, they should modify the entire text string from that point, with a computational cost so high that prevents any attack. Therefore blockchain serves…

People Analytics Fundamentals
  • Synergic Partners
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  • Analytics . Big Data . Curso . Data Science . Formación . HR . Human Resources . People Analytics . recursos humanos . rrhh . Talent . Talento .

Registration for the People Analytics course given by Synergic Partners with RRHH Digital on November 14th is now open.   "Managing talent through data to make the most effective decisions". In recent years, data management has broken into all sectors, including the people and talent management sector, emerging new profiles such as People Analytics. Therefore it is a success factor within the HR area of any type of organization, to seek for the development of new skills, abilities and knowledge of these profiles to adapt to the change. For this reason, RRHH Digital and Synergic Partners are launching the 'People Analytics Fundamentals' course on November, 14th in Madrid to train HR professionals and transmit the knowledge that will help transform…

Deep Learning from the basis
  • Pablo Navarro
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  • Artificial Intelligence . Deep Learning . Inteligencia Artificial . Machine Learning . Neural Networks . Perceptrones . Redes Neuronales .

As mentioned in the previous article “Deep Learning, only for professional pilots”: there is no point in buying a Ferrari with a year´s license. However, we want to evoke in favor of Deep Learning and we thought it's important to start somewhere. We want to start with a purely informative article, for those to whom Deep Learning sounds like a science fiction or a horror movie. We do not pretend you end up using neural network models on a daily basis, we are just interested that you have the base to be able to make the leap into the world of Deep Learning. Starting from the basics, it is convenient to ask ourselves the question: What is Deep Learning? The…

Consumer Insights, telling stories beyond the numbers
  • Almudena Bonet
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  • Big Data . Business Insights . Consumer Insights . Data . Data Science . datos . Marketing .

“A lot of times, people don't know what they want until you show it to them.” Steve Jobs had clear from the dawn of his career what it meant to find a good insight. On the other hand, on the side of the rest of the mortals, ordinary women and men have had to settle for finding clues that allow them to understand the perceptions and motivations that condition the behaviour of the rest of their fellow human beings, thus trying to extract the maximum performance of their economic activities. Conspecifics with the suit of clients, consumers, visitors, patients, users, students ... There are many nouns to define the relationship that is generated with people in different areas. What they…

Deep Learning, only for professional pilots
  • Antonio Pita
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  • Antonio Pita . Deep Learning . Professional Skills . Redes Neuronales .

Let’s start with a simple question ; if knowing how to cook does not make you a chef, nor knowing how to drive makes you a pilot, then, do you think that working with data is enough for someone to become a Data Scientist? Deep Learning is the latest fashion buzzword in Data Science, driven by the proliferation of libraries (Tensorflow, Caffe, Keras, H2O, ...) that put these powerful algorithms at our fingertips to train Deep Learning models. We can understand Deep Learning with the following analogy to avoid falling into the black hole of illusion that these models represent: Deep Learning is elegant and powerful like a Ferrari. But what happens when we leave a Ferrari to a 17-year-old…

LUCA Innovation Day: AI, science without fiction
  • Synergic Partners
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  • Ciencia . Evento . Ficción . Inteligencia Artificial . LUCA . Telefónica .

The LUCA Innovation Day Event, previously known as Big Data Innovation Day, takes place this year the 4th of October in Madrid. In recent months we have witnessed an explosion of information about the use of Artificial Intelligence for multiple purposes. We see this technology in the recommendation engines of online sales websites, in virtual assistants, but also actively helping to make industrial processes much more effective. Also, we see a clear gap between how we imagined the future years ago and how we are actually living right now. It is precisely this that inspires the largest annual event of LUCA, the Telefónica data unit. "Science without fiction" is the name of the event that will take place on the…

Don’t give up on Human Intelligence while adopting the Artificial one
  • Álvaro Alegría
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  • AI . Artificial Intelligence . Big Data . Data Science . Inteligencia Artificial . Inteligencia Humana .

Artificial intelligence is here to stay, that's for sure. Just look at the pink (and not that pink) pages of any newspaper or take a quick look at Linkedin's feed to see that the "IA" is the last cry in the business world. And the truth is that there are plenty of reasons for this. The capabilities offered by this new technology allow not only to overcome barriers that were previously insurmountable for traditional systems, but also to unlock fields that were previously reserved for science fiction films. However, this rage for artificial intelligence has revealed a fact that is, to say the least, surprising: When it comes to making decisions, companies seem to rely more on machines than on…

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