Archive for 2017

18
Sep
Antonio Pita, new Director of Operations and Solutions in Synergic Partners
  • Synergic Partners
  • 7 Views
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  • Antonio Pita . Big Data . Data Science . Director de Operaciones . Director de Soluciones . Synergic . Synergic Partners .

 With an extensive experience in the Big Data sector Pita will lead the area of Operations in order to strengthen the service of Big Data consulting and, as well, to create and develop new solutions for companies. We incorporate Antonio Pita Lozano to our team as Director for Operations and Solutions in order to potentiate the company's growth both on a national and an international scale. Pita is highly experienced in the sector of Big Data and Data Science especially in the area of Marketing & Customer Analytics having knowledge in multiple disciplines and technologies. He has been Director of Business Analytics and the Coordinator of the Digital Transformation in Liberbank, potentiating data conversion in relevant information through Advanced Analytics about Big…

14
Sep

Under the subject "Big Data, Big Opportunities" Fundación Telefónica officially inaugurated its Big Data Training Program for unemployed young people in search of active employment, to be held in different Spanish cities, starting in Madrid in the coming weeks. The Master Class, led by Carme Artigas, founder and CEO at Synergic Partners, was a demonstration of how Big Data is a democratized technology and within the reach of all industries and sectors. Beyond an isolated technology, Big Data means business and its adoption should come in company results such as new incomes generation, improvement of operative efficiency or reduction of fraud and risk. Carme Artigas’ keynote was followed by a discussion panel formed by Elena Gil, Global Director in Big…

22
Aug
Digital Employment: a Big Data Training Program for Unemployed Young People
  • Synergic Partners
  • 402 Views
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  • Big Data . Big Data & Business . Big Data Consulting . Big Data Processing . Big Data Training . Big Data Visualization . Data Science . Data Science Training . Digital Employment . Empleo Digital . Formación Big Data . Formación Data Science . Programas de Empleo . Training Programs .

#EmpleoDigital is a formative initiative through which Fundacion Telefonica promotes talent in unemployed young people in the discipline of Big Data. The huge generation of data as well as its analysis has become the center of the economy, forcing companies in every sector to digitally transform their business models. Along with this change, the need for cultural and organizational change in business strategy and the acquisition of new capabilities on a corporate level has emerged. Therefore, we must bet on the analytical talent in Spain and the formation of academic profiles in disciplines complementary to our sector. In this context, the creation of training programs to teach data scientists how to manage, understand and extract conclusions from the data is…

16
Aug
Anticipating Customer Churn through Levers of Retention
  • Rubén Granados
  • 518 Views
  • 0 Comment
  • Big Data . Churn Prediction . Data Science . Fuga de Clientes . Machine Learning . Palancas de Retencion .

Identification and analysis of signs of customer churn Knowing which customers might not continue as such has been the objective of classic customer churn models, which final output consisted of the probability of loss associated with each customer over a specific temporary time range. However, once we know the customer is going to leave, we must ask ourselves: What can we do to keep them? And taking it even further: What can we do to keep the customer from even considering leaving? Preventive Measures for Customer Churn in the Banking Sector At Synergic Partners, we have carried out a project for one of the largest banking entities in Spain responding to these questions with a methodology based on the combination…

20
Jul
From catastrophe to action: how Twitter can save lives
  • Darío Hernández
  • 875 Views
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  • catástrofes . detección de catástrofes . Geolocalización . redes sociales . twitter .

On April 16, 2016, at 6:52 p.m., the coastal population of northwestern Ecuador was devastated by an earthquake measuring 7.6 on the Richter scale. In 30 minutes, the main infrastructures were destroyed, resulting in a huge hit on tourism and the economy for the region, in addition to the hundreds of dead and injured left by the disaster. In this article, we analyze the complex context of the hours following the earthquake and propose a powerful tool for disaster management, based on Twitter, that may be of use in similar future cases. Hashtags as the first alerts In the hours following the earthquake, a state of emergency was declared, causing an unusual amount of activity on social networks, specifically Facebook…

30
Jun
New Opportunities Generated by the End of Roaming
  • Álvaro Alegría
  • 1150 Views
  • 0 Comment
  • Big Data . Data Monetization . Data Value . Roaming .

On June 15th 2017, the elimination of roaming surcharges went into effect as established by the European Parliament and Council, decided November 25th 2015 by EU Regulation 2015/2120. This means that from this day forward, users of mobile telephone and internet services will not have to pay any additional costs for said services within the EU, known as RLAH (Roam Like At Home). From the users' point of view, it's all advantages. However, from the operators' point of view this measure implicates a huge loss in revenue. In the "International Roaming Benchmark Data Report” released by the Body of European Regulators for Electronic Communications (BEREC), the average monthly cost for the user (including pre-pay and postpaid users) is detailed. For…

20
Jun
Synergic Partners and Microsoft sign an agreement in Spain to develop Artificial Intelligence solutions
  • Synergic Partners
  • 739 Views
  • 0 Comment
  • Alliances . Inteligencia Artificial . Microsoft Azure . Partners . Plataforma Cloud . Strategic Alliances . Synergic Partners .

The companies signed a collaborative agreement to develop and promote solutions using Advanced Analytics and Artificial Intelligence through the data services of Microsoft Azure.  Synergic Partners, the Spanish consulting firm specialized in Advanced Data Analytics and part of the Telefónica Group, has reached an agreement with Microsoft to develop Advanced Analytics and Artificial Intelligence projects in Spain. The agreement includes using Microsoft's data service; Microsoft Azure, to develop pioneering Artificial Intelligence solutions in Spain and to make them accessible to an ever-increasing number of companies. Synergic Partners will undertake the development of solutions on the Microsoft Azure platform, focusing on three applications, among others: a search engine by image (in which the system is capable of making decisions and understanding…

12
Jun
`BIG DATA´ AND BUSINESS: WHAT REMAINS TO BE DONE?
  • Synergic Partners
  • 810 Views
  • 0 Comment
  • Big Data . Big Data & Business . Big Data for Executives . Estrategia Empresarial .

We are currently living through not only the adoption of Big Data by companies at an ever-increasing rhythm, but also an acceleration in the spread of strategies for transforming them into Data-Driven organizations. Of course, in the beginning, it was the technology departments leading projects looking to save on storage and mass data processing costs, but marketing departments are now also adopting Big Data with the goal of supporting their digitalization strategies and searching for the greatest efficiency in commercial campaigns thanks to a better understanding of the client, among other benefits. Major international companies have already implemented the adoption of business strategies based on Big Data, a massive adoption led by business and more and more by executive directors.…

08
Jun
Synergic Partners & CEOE: Big Data Event
  • Synergic Partners
  • 845 Views
  • 0 Comment
  • Big Data & Business . CEOE . Economía de Datos . Estrategia Empresarial . Synergic Partners . Transformación digital .

Carme Artigas and Julio Linares highlight how the Data Economy is Transforming the Business Models. Under the title "The New Data Economy: Transforming Business Models," Synergic Partners and CEOE have organized today, the session celebrated at the headquarters of the Spanish Confederation which was inaugurated by the president of the Digital Society Commission of the CEOE, Julio Linares, and by Carme Artigas, CEO and Co-Founder of Synergic Partners. The event included a round table where successful Big Data use cases were presented, relating to the energy, transport, retail and financial sectors. In his presentation, Julio Linares pointed out that, in the digital transformation process, the most advanced sectors have logically been those related to new technologies, followed by the financial…

31
May
LA NUEVA ECONOMÍA DE DATOS TRANSFORMA LOS MODELOS DE NEGOCIO
  • Synergic Partners
  • 926 Views
  • 0 Comment
  • CEOE . Jornada Big Data . Nueva Economía de Datos . Synergic Partners . Transformación digital .

Synergic Partners, la compañía del Grupo Telefónica especializada en Big Data y la Confederación Española de Organizaciones empresariales (CEOE), organizan el próximo jueves 8 de junio la jornada “La nueva economía de datos: Transformando los modelos de negocio” en la sede de la CEOE (C/ Diego de León, 50 Madrid). La sesión estará liderada por Carme Artigas, CEO y Co-fundadora de Synergic Partners y contará con una mesa redonda en la que se expondrán casos de éxito en el uso del Big Data en el ámbito energético, de transporte, retail y financiero. El encuentro será inaugurado por el Presidente de la Comisión de Sociedad Digital de CEOE y Vicepresidente del Consejo de Administración de Telefónica, Julio Linares y la ponencia principal…

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